Revenue is a vanity number if you check it alone. A weekly scoreboard should tell you whether Tuesday's work paid, whether the crew is creating callbacks, and whether you have capacity to take good jobs. Keep the list short enough that you actually look at it.
1. Profit per job (sample, not every invoice)
Cost 8–12 completed tickets in the job profitability calculator. Track average net margin and how many jobs missed target. One bad install can hide in a monthly P&L; it cannot hide in a weekly sample.
2. Profit per hour
Net profit divided by onsite plus travel hours. This is the number that decides crew size, density, and which services to promote. Two jobs with the same margin % are not equal if one ate the afternoon in traffic.
3. Callback rate
Revisits / completed jobs. Rising callbacks are unpaid truck rolls and a quality signal. Tag cause (skill, parts, customer) so you coach the right thing.
4. Review rate
Review requests sent vs reviews received. Lead flow and close rate lag reputation. If you stopped asking, the scoreboard should show it.
5. Capacity
Billable hours vs available tech hours, plus next week's open slots by zone. Full and unprofitable is worse than slightly open and dense. Use leftover capacity for memberships or clustered short jobs — not random far calls.
Skip these as weekly primaries
- Top-line revenue without job profit
- Job count with no contribution
- Marketing spend with no cost-per-booked-job
Look at those monthly. Weekly is for operations you can still change before the month is over.
Frequently asked questions
What KPIs should a trade shop owner check weekly?
Profit per job, profit per hour, callback rate, review rate, and capacity — not vanity revenue.
Why isn’t monthly revenue enough?
A busy week can still lose money per hour. Weekly ticket metrics show leaks while you can still change dispatch and pricing.
How do these numbers connect to the calculator?
Profit per job and per hour come from costing real tickets. If you do not cost them, the scoreboard is a guess.
Build this week's profit sample
Cost a handful of real tickets in the free calculator and put net margin and profit per hour on the board.